Trend Research

Hysteria is the new brand by fashion favorite Happy Socks, and it's boasting to be the world’s first lifestyle sock brand for modern, fashion-conscious women. "Hysteria believes that socks have so much more potential, as a fashion accessory and a means of self-expression. For too long contemporary womenswear has overlooked the fashion sock category, offering women limited options and inspiration," Happy Socks Concept Designer Paula Maso tells Refinery29. "Hysteria seeks to change that, providing women with a powerful accessory that augments and elevates their personal style.”
Articles about sock trends : 

http://www.vogue.co.uk/gallery/milan-fashion-week-socks-trend
http://www.vogue.co.uk/article/why-the-sock-boot-is-here-to-stay
 Gucci resort ’18 collection.  Courtesy of brand/Dan Lecca

After researching what was happening on the runway I wanted to see what was happening on a more accessible platform such as ASOS. I saw a similiar kind of trend, red socks were being used to create a luxuroious, strong feminine look.


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